ALL CASE STUDIES2025
ONLINE STOREE-COMMERCEMOBILE-FIRSTUI/UX

VOLTA

Fashion e-commerce — an editorial storefront and a checkout that keeps buyers

CLIENT
VOLTA fashion brand
TIMELINE
6 weeks
YEAR
2025
SERVICES
UX audit · UI design · Headless development · Optimisation
[ 01 ]THE BRIEF

What the client came with

The brand was growing fast on social, but a website-builder store could not keep up: a slow storefront, a broken mobile checkout and product pages that conveyed neither the fabric nor the fit.

Every ad campaign brought traffic that got lost on the way to payment. The money went into clicks instead of orders.

[ 02 ]THE SOLUTION

What the studio did

We designed the store from the mobile screen up: the storefront swipes like a lookbook, and product pages show close-ups, details and fit without a wall of specifications.

Checkout fits on one screen, with autofill and two-tap payment. Speed became a feature: pages open instantly even on weak devices.

[ 03 ]SCOPE OF WORK

What the result was made of

01

UX audit and buyer journey map

We broke the funnel down step by step and found where buyers drop off: from the first touch on social to the payment screen.

02

Storefront and product page design

Editorial collection layouts, close-ups of the fabric, honest fit photography and fast actions — into the cart without hesitation.

03

A headless frontend on Next.js

We decoupled the storefront from the platform: instant navigation, resilience during sales and complete freedom in design.

04

Core Web Vitals in the green

Optimised images, code and loading order: 0.9 seconds to interactivity on mobile.

[ 04 ]INTERFACE · DESKTOP / MOBILE
DESKTOP · 1440A LIVE INTERFACE, NOT A PICTURE
MOBILE-FIRST · 390
[ 05 ]RESULTS
+27%
add-to-cart conversion
−34%
abandoned carts
0.9 s
to interactivity on mobile
STACK:Next.jsTypeScriptHeadless commerceMotionTailwind CSS

Need a similar result for your business?

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