KAIROS
A landing page for a limited watch run — 300 pieces, pre-orders before release
What the client came with
The brand was launching a limited run of 300 pieces. The goal was to collect pre-orders before release by selling not the specs but the feeling of an object you want to hold.
The old site was a catalogue: a product grid, filters, comparison tables. For a limited run that format killed the one thing that mattered — the sense of rarity and occasion.
What the studio did
We built a site that behaves like a film. One product, a dark stage, lighting borrowed from still-life photography. The dial assembles itself as you scroll: hands, bezel, the engraved serial number — every detail gets its own frame.
There is almost no copy — typography, movement and pauses do the work. The pre-order is down to two steps: pick your piece number and pay the deposit. No carts, no accounts.
What the result was made of
Art direction and visual language
Stage, light, frame rhythm and typography — one system that makes the product look more expensive than it does in studio renders.
Scroll choreography of the product
The dial assembles on scroll: a frame-by-frame sequence with smooth speed control and pauses on the details.
A two-step pre-order path
Pick a piece number from the live grid of the series, then pay the deposit. The form does not interrupt the experience — it completes it.
Performance with no compromises
Lazy-loaded scenes, adaptive assets and first-frame priority: a 1.1-second LCP on ordinary 4G.
Need a similar result for your business?
We’ll break down your task the same way we did this one: structure, visual direction and a quote — in a single day.